Engagements

Pick how much of it you want to own.

Every engagement starts from the same technical foundation. The difference is how far we carry the lead — and whether we eventually hand the whole system to your team.

TIER _01

Managed Search

We build, run and scale your Google Ads. You keep your bays full.

Structure

Setup fee + monthly retainer + a percentage of ad spend

Figures shared on your audit call

What you can expect
  • →A predictable flow of qualified leads every month
  • →Maximum return from every dollar you put into ads
  • →Campaigns that adapt to your competition and market
How we make it happen
  • ▸Landing page for your primary service line — included
  • ▸Google Search campaign setup and ongoing optimization
  • ▸Keyword research, analysis and accurate implementation
  • ▸Verification of keyword intent, volume, expected ROAS and competition
  • ▸Google Tag and Google Analytics conversion tracking through your booking inlets
  • ▸Dynamic number insertion for accurate phone-call conversion data
  • ▸Monthly ad performance reporting
  • ▸Continuous adjustment of ad spend and campaigns toward the best ROAS
  • ▸New ad copy for different buyer types and levels of intent
Start with an audit
TIER _02Most chosen

Managed + Sales

We run the ads and work the phones. Leads arrive on your calendar already sold.

Structure

Tier 01 pricing + performance-based commission on booked jobs

Figures shared on your audit call

What you can expect
  • →Everything in Managed Search, plus we handle the sales conversation
  • →Appointments booked on your calendar, often with deposits collected
  • →A hands-off pipeline of paying clients delivered to you
How we make it happen
  • ▸Everything in Managed Search
  • ▸Landing page for your primary service line — included
  • ▸Qualifying, contacting and selling all incoming leads
  • ▸Direct coordination and booking of sold leads into your schedule
  • ▸Commission is performance-based — you only pay it on jobs that actually book
Start with an audit
TIER _03

In-House Program

We hand the entire machine to your team, then step back.

Structure

One-time program fee + a 3-month support retainer

Figures shared on your audit call

What you can expect
  • →Everything in Managed + Sales, then built to run inside your shop
  • →Your own team trained to scale, manage, and optimize the system
  • →Full control over your marketing and sales machine
How we make it happen
  • ▸Everything in Managed + Sales
  • ▸Landing page for your primary service line — included
  • ▸Implementation of systems and processes to replicate lead gen and sales in house
  • ▸12 weeks x 5 days of 2-hour training and support daily, on-site or via Zoom
  • ▸Full training on Google Ads management, ad copy creative and keyword research
  • ▸Analytical fluency: ROAS, CTR, CTA, CAC and CPC
  • ▸Optional training in landing page design, concept choice and content intent
  • ▸End result: no reliance on our agency to manage or upkeep your advertising
Start with an audit

Additional pages and add-ons

Additional service line page

$700 each. Built the same way as your primary page, for a second service line you want to advertise.

CRM Integration

HubSpot or the CRM you already run, wired to your lead flow so nothing falls through. Priced per integration.

Traffic and destination

Two sides of the same click.

We sell these together and we sell them separately, but they were built to work as one system. Every ads engagement includes the page it needs. Additional pages, and standalone builds for shops not running ads with us, are priced separately.

Ad Management

Managed Google Ads that send the right buyer to a page built to book them.

See the tiers

Landing Page Design

Single-purpose conversion pages for paid traffic, one service line at a time.

See landing page design

Rather talk it through?

Most questions take two minutes on the phone.

Call Now
Onboarding

Live in 21 days.

Every engagement runs the same launch sequence. Here is exactly what it looks like.

DAY _0

Free Ad Health Audit

Before any money changes hands, we review the nine health points in your account and hand you a written summary. Never run ads? We audit your market instead. Either way, you leave with a direction.

DAY _1–7

Agreement and Access

You get a signed agreement, a scope naming the services and territory, and one access checklist. We provision call tracking, call your shop as a customer, and review your Google Business Profile. If either will hold results back, you hear it before we spend a dollar.

DAY _3–10

Strategy and Service Line Selection

We work through average ticket, margin, bay hours, close rate and real weekly capacity. Then we choose the service with the best margin per bay hour and proven local demand. Your own numbers set the targets. You approve a one-page strategy before we build.

DAY _7–21

Build

We build the keywords, negatives, campaign structure and ad copy for distinct buyers, plus landing pages if added. Tracking runs through real booking inlets: forms, qualified calls and deposits where possible. You approve copy, pages, budget and geography in writing.

DAY _21

Launch

We run a full pre-flight check, test every conversion, place a test call and submit a test form. Then the campaigns turn on. Your launch email shows what went live and what to expect in week one.

DAY _21–45

Learning Period

The first three to four weeks buy data. We mine search terms every 48 hours, cut waste and wait for enough conversion volume before trusting automated bidding. Week one includes a check-in call. Leads often arrive inside a week. The number that matters is your first booked job.

Ongoing

Weekly

Search term mining, negative keywords, budget pacing and bid adjustments

Every two weeks

A 15-minute call on leads, bookings and blockers

Monthly

Plain-English report by the 5th, plus a 30-minute review

Quarterly

Full strategy review, budget and service line expansion

What each side owns.

We commit to

  • A reply to anything you send within one business day
  • Campaigns live within 21 days of full access
  • Your report by the 5th of every month
  • Zero markup on ad spend. It bills directly from Google to your card.
  • You own the account, campaigns, tracking and pages. If we part ways, you keep all of it.

We need from you

  • →Someone answers the phone during posted hours
  • →Leads get a response inside 15 minutes. Nothing we do in the ad account moves your close rate as much as this does.
  • →A clear answer on which leads booked and which did not. Without it, we are optimizing blind.
  • →Approvals come back within 48 hours
  • →A heads up before price changes, promotions, capacity changes or closures
Start with an audit
Minimum ad spend

$1,500 per month

Minimum term

3 months

Territory

One shop per 25-mile radius

Founding partner rates

Our first few partners receive a reduced rate in exchange for a written agreement to use their before-and-after numbers, shop name and a testimonial once we hit an agreed milestone. It requires the 3-month minimum so the results reflect a full quarter.